Our promises in big type

Principles

• Clarity first.

  clarity aims to solve a real problem without demanding that you rearrange your life. The most respectful feature is the absence of friction. Naming things clearly is a form of accessibility that everyone benefits from.

  That is why the quiet parts matter as much as the headline feature. Interfaces that explain themselves invite patience and eventually loyalty. When teams pick defaults carefully, you stop fighting settings and start working.

• Small teams matter.

  small teams aims to solve a real problem without demanding that you rearrange your life. When teams pick defaults carefully, you stop fighting settings and start working. The most respectful feature is the absence of friction.

  That is why the quiet parts matter as much as the headline feature. The most respectful feature is the absence of friction. The most respectful feature is the absence of friction.

• Context over hype.

  context aims to solve a real problem without demanding that you rearrange your life. Small details carry more weight than slogans. Latency, legibility, and the cost of changing your mind define how a product feels day to day.

  That is why the quiet parts matter as much as the headline feature. Interfaces that explain themselves invite patience and eventually loyalty. Small details carry more weight than slogans.

• Respect attention.

  attention aims to solve a real problem without demanding that you rearrange your life. Small details carry more weight than slogans. Good design is how the product acts when you are in a hurry and a little tired.

  That is why the quiet parts matter as much as the headline feature. When teams pick defaults carefully, you stop fighting settings and start working. When teams pick defaults carefully, you stop fighting settings and start working.

• Accessibility is a baseline.

  accessibility aims to solve a real problem without demanding that you rearrange your life. The most respectful feature is the absence of friction. When teams pick defaults carefully, you stop fighting settings and start working.

  That is why the quiet parts matter as much as the headline feature. Naming things clearly is a form of accessibility that everyone benefits from. Small details carry more weight than slogans.

• Corrections are welcome.

  corrections aims to solve a real problem without demanding that you rearrange your life. Small details carry more weight than slogans. Good design is how the product acts when you are in a hurry and a little tired.

  That is why the quiet parts matter as much as the headline feature. Interfaces that explain themselves invite patience and eventually loyalty. Good design is how the product acts when you are in a hurry and a little tired.